Bitrex® is the brand name of the bitterest substance yet discovered - Denatonium Benzoate. It is inert and odourless, but a few parts per million are enough to make products unpalatable. Approved as a ethanol denaturant of choice in over 40 countries since its discovery in 1958 by Macfarlan Smith, Denatonium Benzoate is now used to denature Bioethanol. For more information on Bioethanol and how Macfarlan Smith can help, please contact us.
Evolution has given human beings a strong aversion to the bitterness that often marks out harmful plant or animal material. Studies have shown that children are particularly sensitive to these bitter tastes.
That's why denatonium benzoate is such a powerful deterrent to help prevent accidental poisonings in young children and household pets. First used in denaturing alcohol - making is legally unfit for consumption - it is now added to a wide range of household cleaners, pesticides, DIY and automotive products.
The Bitrex® Logo, which is a registered trademark of Macfarlan Smith, is used under license by the leading manufacturers and retailers already committed to the Bitrex® partnership programme.
Bitrex® is not just denatonium benzoate: it's a powerful branding tool that combines product differentiation and added value.
Why not visit the Internet site dedicated to the number 1 brand of denatonium benzoate at www.bitrex.com
Bitrex® and the Contains Bitrex® Logo are registered trademarks. For conditions of use and details of our technical service, please contact us.